Where can I find a customer satisfaction auto insurance company rating?

For trustworthy auto insurance customer satisfaction reports, look at, (1) JD Power, (2) A.M. Best, (3) Consumer Reports, and (4) your state's regulatory agency.

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Mathew B. Sims is Editor-in-Chief and has authored, edited, and contributed to several books. He has been working in the insurance industry ensuring content is accurate for consumers who are searching for the best policies and rates...

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Dan Walker graduated with a BS in Administrative Management in 2005 and has been working in his family’s insurance agency, FCI Agency, for 15 years (BBB A+). He is licensed as an agent to write property and casualty insurance...

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Reviewed byDaniel Walker
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UPDATED: Apr 22, 2020

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Things to Remember...

  • With a large number of auto insurers available, consumers can benefit from rating resources that rank auto insurance companies on service and overall customer satisfaction
  • You will find auto insurance company rankings helpful and able to provide a reference point for consumers who want to see how a company’s products and service compare with other companies in the market
  • Staying on top of changes in company satisfaction ratings can help consumers find the best coverage rates and options from companies that provide quality service to their customers

Along with providing financial protection in the event of unforeseen accidents, auto insurance companies help customers navigate the terms of their policies.

Walking customers through the claims process as well as answering questions regarding policy provisions are other important service areas a company should provide.

Enter your ZIP code into our FREE auto insurance comparison tool to find rates from reliable companies.

With a large number of auto insurers available, consumers can benefit from rating resources that rank auto insurance companies on service and overall customer satisfaction.

Customer satisfaction ratings are available through the state department as well as companies that specialize in rating auto insurance company performance.

Auto Insurance Company Rankings

You will find auto insurance company rankings helpful and able to provide a reference point for consumers who want to see how a company’s products and services compare with other companies in the market.

These rankings assess each company based on different sets of criteria. Company rankings are based on areas related to:

  • Customer satisfaction
  • Coverage options
  • Coverage rates
  • Financial strength
  • Customer service

Companies receive a score for each area and then a combined score that’s used to compare and rank each company from best to worst.

And while high scores received in areas such as coverage options and coverage rates can carry considerable weight when shopping for auto insurance online, the customer satisfaction score provides an overall grade of how customers have rated their experience with a company.

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J. D. Power and Associates

J. D. Power and Associates is a company that specializes in tracking customer satisfaction ratings within a wide range of industries. Auto insurance companies are one of the many industries tracked by J. D. Power.

J. D. Power bases its ratings on customer surveys sent out to people who’ve done business with each company listed in their index.

The information gathered through surveys is used to assess companies’ overall performance within their marketplace sectors. J. D Power uses a scale of one to five to rank individual auto insurers.

The company then assigns what is known as Power Circles to designate where a company falls within the ranking scale. So, a company that receives an overall score of five would list five Power Circles beside its name.

The company keeps an updated online database of customer survey results and auto insurance company ratings.

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State Department Ratings

As auto insurance laws and requirements can vary from state to state, each state within the U.S. has a State Department of Insurance that regulates insurance activity within the region.

These offices also maintain an ongoing database of company profiles that track the criteria used to rank each company’s performance in the marketplace.

Consumers who want to check a particular company’s customer satisfaction rating can check with their State Department of Insurance to see how the company stacks up against other companies in the area.

In some instances, a company may not be listed on a state office register even though it does business in the state.

Consumers can still reference State Department listings from states where the company is listed to find a customer satisfaction rating.

In addition to company ratings, each State Department of Insurance also tracks the number of customer complaints made against auto insurance companies that do business in the region.

These results appear as a ratio score that’s based on the number of complaints made for every 1,000 claims filed by a company.

Other Considerations

Changes within the auto insurance industry happen on a continuous basis. Companies can go out of business. A state can make changes in its insurance coverage requirements, which in turn can cause insurance rates to increase or decrease as the market becomes more competitive.

For these reasons, consumers may want to make a habit of checking auto insurance company satisfaction ratings on a regular basis.

As customer satisfaction ratings represent an overall grade of a company’s performance, ratings can drop in cases where a company falls short in one of the criteria areas.

For example, if an auto insurer pays out on an unusually high number of claims within any given period, its financial stability may suffer as a result.

These changes will be reflected in the customer satisfaction rating a company receives for that period since financial stability is one of the criteria used.

Staying on top of changes in company satisfaction ratings can help consumers find the best coverage rates and options from companies that provide quality service to their customers.

By doing so, consumers can also stay informed of any changes in their state’s auto insurance coverage requirements. Enter your ZIP code now to find insurance coverage using our FREE car insurance comparison tool!

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