Mathew B. Sims is Editor-in-Chief and has authored, edited, and contributed to several books. He has been working in the insurance industry ensuring content is accurate for consumers who are searching for the best policies and rates. He has also been featured on sites like UpJourney.

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Dan Walker graduated with a BS in Administrative Management in 2005 and has been working in his family’s insurance agency, FCI Agency, for 15 years (BBB A+). He is licensed as an agent to write property and casualty insurance, including home, auto, umbrella, and dwelling fire insurance. He’s also been featured on sites like and Safeco. He reviews content, ensuring that exis...

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Reviewed by Daniel Walker
Licensed Auto Insurance Agent

UPDATED: Aug 28, 2020

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Editorial Guidelines: We are a free online resource for anyone interested in learning more about auto insurance. Our goal is to be an objective, third-party resource for everything auto insurance related. We update our site regularly, and all content is reviewed by auto insurance experts.

Company Details
Address: 6000 American Parkway
City: Madison
State: WI
ZIP Code: 53783
Phone Number: 1-800-MYAMFAM
Year Founded: 1927
AM Best Rating: A+
Company Rating 0 (0 reviews)

Things to remember...

  • Herman Wittwer founded American Family Mutual Insurance in 1927
  • Originally known as Farmers Mutual Automobile Insurance, the named was changed in 1963
  • There are multiple discounts available to policyholders including good driver, good student, and accident-free discounts

American Standard Auto Insurance is a subsidiary of American Family Mutual Insurance Company. American Standard began when Herman Wittwer began selling automobile insurance to Wisconsin farmers.

He established the company originally known as Farmers Mutual Automobile Insurance Company in 1927. In 1963 the name changed to American Family and incorporated various subsidiaries over the years including American Standard.

American Standard is the 14th largest property and casualty company group with policyholder assets in excess of $5.4 billion. J.D. Power and Associates includes American Standard in their Distinguished Insurance Agency Program.

Compare auto insurance quotes online by entering your ZIP code now!

American Standard Auto Insurance Agents

There are 3500 independent agents who sell the American Family products including the American Standard auto insurance policies. They operate in 19 states across the United States.

Agents can be found online by inputting address, city, state, and zip code information. You can also select the language you prefer. Of course, if you already have an agent in mind, you can input information into those fields as well.

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Enter your ZIP code below to view companies that have cheap auto insurance rates.

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 American Standard Auto Insurance Discounts

There are multiple discounts available to policyholders that qualify. For example:

  • Multiple vehicle discounts
  • Good student discounts
  • Airbag discounts
  • Accident-free discounts
  • Good driver discounts

American Standard also offers two unique discounts. The first is an early bird discount. If you purchase your new policy at least seven days before the prior one expires, you can receive an additional discount because your car insurance policies overlap.

Similar to this discount, if you switch insurance from one of American Standard’s listed competitors, they will offer you an additional discount on your policy.

In addition to the discounts mentioned above, American Standard also offers a discount to its policyholders that are students away at college. If they attend a college over 100 miles away from home without their vehicle, their policy is extremely discounted.

American Standard Auto Insurance Coverage Types

American Standard offers a multitude of coverage options depending on your state’s requirements and your needs.

However, the company recommends bodily injury, property damage, uninsured motorist, medical expense, personal injury protection, and uninsured motorist property damage.

American Standard also recommends doing separate deductibles for collision and comprehensive damage.

Another unique fact about American Standard is that they insure those that have difficulty obtaining insurance. Whether it is due to a gap in coverage, tickets, accidents, or the need to provide an SR-22 form, American Standard is willing to insure you. An SR-22 is usually required if you have been convicted by a court of certain traffic violations.

American Standard Auto Insurance Claims

Claims with American Standard can be reported at 1-800-MYAMFAM, by calling your agent, or processing the claim online. You will be contacted within 24 hours of the claim being filed.

To view updates and the status of your claim, you can simply input your claim information online. Claims go through a standard review before the payouts or repairs are determined.

Vehicle repairs are completed at approved American Standard shops where the work is guaranteed for the life of the car. The repair shop is also paid directly so that you do not have to worry about paying the repair shop.

Glass repairs are handled the same way and often do not require a deductible being met. Rental cars are provided and arranged for by American Standard if you have this coverage under your policy.

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American Standard Auto Insurance Careers

If you are interested in a career with American Standard, check out the American Family website. On the website, you have the ability to search employee jobs and apply, learn about agency opportunities as well as learn about a career as an agent, benefits, and pay.

American Standard is clearly with the times as they also participate in the social media. You can follow career opportunities on Facebook, Twitter, and LinkedIn.

American Standard Auto Insurance Contact Info

You can reach the American Standard call center at 1-800-MYAMFAM. Their corporate headquarters are located at:

6000 American Parkway
Madison, WI 53783

Regional offices are located in Arizona, Colorado, Nebraska, Nevada, North Dakota, Ohio, Georgia, Oregon, Illinois, Utah, Indiana, Washington, Iowa, Wisconsin, Kansas, Minnesota, and Missouri. Their addresses can be viewed on the website.

American Standard Auto Insurance Reviews

Company accolades can be found on the, obviously biased, website. All letters speak the praise of American Standard with their exceptional customer service and hassle-free approach.

Even non-customers who have had to deal with American Standard compliment the company on their excellent customer service.

Online ratings of American Family get low rates for rude local agents and rates increases due to credit scores. There are many more negative than positive reviews for this company, while most auto insurers end up with 50/50 split of good and bad reviews.

On the other hand, drivers giving the companies high reviews seemed to do so out of loyalty for their specific agent. This indicates that complaints may be localized.

You can get online auto insurance quotes from active providers by entering your ZIP code into the FREE rates tool below!