Viking Auto Insurance Review (2021)

Viking auto insurance is an independent auto insurance company offering affordable coverage for liability, collision, and comprehensive insurance.

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Leslie Kasperowicz holds a BA in Social Sciences from the University of Winnipeg. She spent several years as a Farmers Insurance CSR, gaining a solid understanding of insurance products including home, life, auto, and commercial and working directly with insurance customers to understand their needs. She has since used that knowledge in her more than ten years as a writer, largely in the insuranc...

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Dan Walker graduated with a BS in Administrative Management in 2005 and has been working in his family’s insurance agency, FCI Agency, for 15 years (BBB A+). He is licensed as an agent to write property and casualty insurance, including home, auto, umbrella, and dwelling fire insurance. He’s also been featured on sites like Reviews.com and Safeco. He reviews content, ensuring that ex...

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Reviewed by Daniel Walker
Licensed Auto Insurance Agent

UPDATED: Mar 11, 2021

Advertiser Disclosure

It’s all about you. We want to help you make the right coverage choices.

Advertiser Disclosure: We strive to help you make confident auto insurance decisions. Comparison shopping should be easy. We are not affiliated with any one auto insurance provider and cannot guarantee quotes from any single provider. Our partnerships don’t influence our content. Our opinions are our own. To compare quotes from many different companies please enter your ZIP code on this page to use the free quote tool. The more quotes you compare, the more chances to save.

Editorial Guidelines: We are a free online resource for anyone interested in learning more about auto insurance. Our goal is to be an objective, third-party resource for everything auto insurance related. We update our site regularly, and all content is reviewed by auto insurance experts.

Company Details
Address: 1224 Deming Way
City: Madison
State: Wisconsin
ZIP Code: 53717
Phone Number: 608-836-3000
Year Founded: 1971
AM Best Rating: A+ (Sentry)
Company Rating 1 (15 reviews)

Things to Remember...

  • Viking Insurance is an independent agency, which means that the agents represent multiple insurance providers
  • Viking Insurance was founded in 1971 and purchased by the Sentry Insurance Group in 2005
  • Agents use Viking’s AutoLink®, which is a Web-based policy transaction system
  • Customer service specialists are always ready to address client concerns, but often questions can be answered by accessing AutoLink®


This Viking Auto Insurance Review will provide an overview of the company, as well as information for those seeking auto insurance quotes.

Viking Insurance, which is a member of the Sentry Insurance Group, is headquartered in Madison, Wisconsin, and provides insurance services to residents of 27 states.

See auto insurance rates from some of the best providers in your area! Enter your ZIP code here.

Viking Insurance Company of Wisconsin is an independent agency, which means that the agents represent multiple insurance providers.

When a customer requests a quote from Viking Insurance, an agent will research several different carriers to find the best combination of cost, coverage, and customer service.

What are the Viking Auto Insurance Locations?

Viking Insurance Company of Wisconsin was founded in 1971 and purchased by the Sentry Insurance Group in 2005.

With offices in Madison, WI, Freeport, IL, Englewood, CO, Salem, OR, Irvine, CA, and Goldsboro, NC, Viking has established a wide customer base across the U.S. Viking’s home office address is:

Viking Insurance
1224 Deming Way
Madison, WI 53717
Phone: 1-800-334-0090

The company provides claim service 24 hours a day, 365 days a year.

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How do I get a quote from Viking Auto Insurance?

Unlike many other online insurance agencies, Viking Insurance agents establish contact with a potential customer before providing a quote.

The agent is then able to determine the consumer’s needs by talking on the phone or in person. Agents use Viking’s AutoLink®, which is a Web-based policy transaction system.

This system allows the agents to generate efficient, real-time quotes from represented carriers.

Once the potential customer provides some personal information as well as details about the vehicles and drivers, the Viking agent will research several carriers for the best price and level of coverage.

Then the agent will call the customer to discuss options and make the smartest choices.

Viking Insurance is an industry leader in providing insurance coverages for people who have trouble fitting insurance premiums into their budgets.

Since auto insurance coverage is mandatory, Viking focuses on helping these individuals acquire and maintain coverage.

In addition to basic policies, Viking offers quotes for options such as comprehensive coverage, collision, towing and uninsured motorist protection.

Also available is protection for those who have foreign operator licenses or require SR22 filings. SR22 coverage is for drivers who have had their licenses reinstated after suspension for driving offenses.

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How do I file Viking Auto Insurance Claims

With Viking’s 24-hour response service, customers can feel confident that their claims will get immediate attention. Viking’s goal is to resolve claims ethically, fairly, respectfully, and quickly.

If an accident does occur, the claimant should file a police report and, if possible, take pictures of any damage to the covered vehicle.

To report a claim, customers should call Viking’s toll-free number 1-800-334-0090. Viking will immediately conduct a thorough and objective investigation in order to resolve the claim.

What’s the Viking Auto Insurance Customer Service like?

For more than thirty years, Viking Insurance Company of Wisconsin has been a leader in the specialty auto insurance market.

Customers who have had trouble in the past with paying for insurance premiums can negotiate low down payments and easy payment plans.

For those seeking SR22 coverage, Viking offers generous license reinstatement terms.

Each of the 27 states where Viking writes policies has its own customer service department, so customers don’t have to deal with different time zones and deadlines.

Customer service teams and marketing materials are bilingual so as to appeal to a wider customer base.

Viking agents are appointed based on a selection process that assesses their commitment to customer service.

Agents are devoted to protecting the interests of their clients by not only making sure the best deals are offered, but also continuing to update existing policies.

Viking agents can provide excellent customer service with the use of the AutoLink® Web-based system. This system allows agents to submit new business and file insurance policy endorsements.

With this online transaction tool, customers can minimize or eliminate paper documents, reduce mailing costs, and also explore multiple payment options such as e-checks and credit cards.

Customer service specialists are always ready to address client concerns, but often questions can be answered by accessing AutoLink®.

There’s access to billing and policy information, payment history, transaction records, additional quotes, and online reports. These online reports include active, canceled, and expiring policy listings.

Interested in auto insurance quotes from the top providers in your area? Enter your ZIP code here.

26 Comments

  1. Sandra Sosa March 6, 2014
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