Prudential Auto Insurance

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Company Details


Prudential Plaza 802

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Year Founded
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Company Rating 3 (2 reviews)

Things to Remember...
  • Prudential offers a variety of insurance products including property and casualty as well as life
  • Prudential has an extensive network of independent insurance agents which sell their products
  • Prudential does not have extremely good reviews online concerning their auto insurance policies

If you’re not familiar with Prudential auto insurance on a personal level, you’re probably still a familiar with their corporate logo because Prudential’s Rock of Gibraltar logo is one of the most recognized business symbols in the entire world.

The company chose the Rock of Gibraltar at the behest of one of its sales agents in 1890. The rock symbolizes strength, stability, and power.

The auto insurance division is just one of many organized under parent company Prudential Insurance Company of America Inc.

Founded in 1875 by John F. Dryden, Prudential offers a long line of property and casualty products, as well as a life insurance, annuities, asset management services, real estate brokerage, and various types of investment vehicles.

Prudential is a Fortune Global 500 and Fortune 500 company providing its products or services in the U.S. and 30 other countries.

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Prudential Agents


Like so many other large auto insurance companies, Prudential utilizes a vast network of local, independent agents to sell and service their policies.

Needless to say most areas of the country will have access to at least one Prudential auto insurance agent.

The only difficulty in finding a local Prudential agent may rest in the fact that the company is so diversified.

In other words, you may start calling a list of the names linked to Prudential in your local area only to find that you have to work your way through a real estate broker, investment banker, and a life insurance salesman before you ever reach the individual responsible for auto insurance.

Thankfully, on the company website, you’ll find an agent locator engine. By simply entering the information requested, you’ll be able to find a local auto insurance agent within a reasonable distance from your home.

The tool has proved to be invaluable for untold numbers of individuals looking for a local agent.

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Prudential Claims

Although not in the area of auto insurance, Prudential has been the subject of one high-profile case when they were sued by the families of military personnel who were killed in the line of duty.

The lawsuit was filed in 2010 and accused the company of manipulating life insurance payments made to the families of deceased soldiers in an attempt to maximize their interest earnings for as long as possible.

Similar lawsuits have been made against other life insurance companies in the past, and all have been thrown out of court with no merit.

In order to appease the families involved, Prudential temporarily altered its life insurance payouts in order to get the families of deceased soldiers their payments as quickly as possible.

As far as auto insurance claims are concerned, nothing stands out negatively against this company.

There are the standard negative customer reviews that just about every insurance company receives, but nothing out of the ordinary that should cause a suspicion for the average, everyday auto insurance customer.

Among the complaints registered by unhappy customers are those in which the customer claims the payout was too small or too long in coming.

Some negative reviewers remarked about impersonal and unhelpful agents during the claims process.

However, like other insurance companies that do business the same way, a poor attitude among agents is more reflective of the agents themselves rather than Prudential.

Since local agents are free to represent seven or eight other insurance companies it is not necessarily in their best interests to make sure Prudential customers are extremely happy.

Prudential Reviews


When looking at customer reviews for Prudential products and services overall, the company receives fairly good marks.

But for some reason, when it comes to auto insurance reviews, Prudential doesn’t necessarily fare so well.

Among half a dozen insurance review sites researched for this article, Prudential was rated below average in four categories:

  • Cost
  • Coverage provided
  • Claims and service
  • Overall customer service

Keep in mind that despite Prudential’s low ratings for auto insurance, the company has several million policies in force all across the world.

Customer reviews are helpful to a certain extent but they almost always tend to lean toward the negative.

Take Prudential reviews into consideration, but give equal weight to the broad success this company has achieved.

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2 Reviews

  1. Carol Ferron August 28, 2014
  2. Mona Lott September 15, 2016

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