Mathew B. Sims is Editor-in-Chief and has authored, edited, and contributed to several books. He has been working in the insurance industry ensuring content is accurate for consumers who are searching for the best policies and rates. He has also been featured on sites like UpJourney.

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Dan Walker graduated with a BS in Administrative Management in 2005 and has been working in his family’s insurance agency, FCI Agency, for 15 years (BBB A+). He is licensed as an agent to write property and casualty insurance, including home, auto, umbrella, and dwelling fire insurance. He’s also been featured on sites like and Safeco. He reviews content, ensuring that ex...

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Reviewed by Daniel Walker
Licensed Auto Insurance Agent

UPDATED: Apr 23, 2020

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Things to Remember...

  • When shopping for auto insurance, most people want personalized service
  • There are generally three things people look for in a good auto insurance company: price, coverage, and customer service
  • Before making a final decision, look up the large auto insurance company in question with the Better Business Bureau and see if it adequately addressed any outstanding complaints

One of the most common questions for people looking to purchase auto insurance, whether for the first time or later in life, is if the biggest auto insurance companies provide personalized service.

Oftentimes, the big companies offer the best deals, they have the best brand recognition, or they offer unique perks to keep consumers interested.

In part, big auto insurance companies are able to save money and offer great deals because they have a higher volume of customers, which in turn leads to greater efficiency as systems have been set up to handle the load.

However, the more systems that a company develops, the less human it feels

Read on to find out if the largest auto insurance companies are the best and compare auto insurance rates using your zip code in our FREE comparison tool above!

Compare Quotes for Personalized Service

Some of the biggest auto insurance companies provide personalized service, and some of them don’t. Depending on the day you call and the representative you get, you might experience good service or bad service.

However, larger companies tend to have less personalized service.

There are generally three things people look for in a good auto insurance company: price, coverage, and customer service. Add the extra perks that some auto insurance companies throw in, and you have four main items to compare insurance providers.

Only by using our proprietary program to compare insurance quotes will you be able to look at all the relevant information in an easy-to-read format.

Free Auto Insurance Comparison

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What is Personalized Service?

It goes without saying that for the major auto insurance companies, the more likely their customer service model will be systematized. If you’re getting insurance through a private agent, you might be more able to have a conversation and feel downright friendly.

On the other hand, if you choose a bigger company, it’s clear that you’re just going to be discussing the facts and issues. For some, this is ideal as long as the customer service quality is good. This will vary from company to company or even from day to day.

Customer service representatives often use a script to determine how they interact with you, especially when dealing with a claim.

However, the best companies make it feel natural to provide information and be of service to you. Whether or not you receive personalized service is truly up to you, the consumer.

Both big and small auto insurance companies can be guilty of bad attitudes, though the small companies that have poor customer service often don’t last too long.

How to Tell if Your Big Insurance Company Provides Personalized Service

The first way to find out is by reading reviews and consumer reports. Because personalized service is such a subjective thing, the only way to get an accurate read is to gather many consumers’ stories of their subjective experience.

Look up the large auto insurance company in question with the Better Business Bureau and see if it adequately addressed any outstanding complaints. Read comments from past or present insurance customers about the company’s service quality.

Ask friends about their experience with said company. If you get an overall positive sense, then you might want to give the company a shot.

Trying the company out is best accomplished after you’ve done an initial comparison with our FREE comparison tool. You can compare prices to determine which big auto insurance companies are in your price range with your desired coverage plans.

Then, once you have a list, look up these companies online and ask your friends. Depending on what you find, you might be able to cross some companies off the list due to poor or non-personalized service.

Call Them Up

If you are still trying to decide on an insurance provider even with all the information from our tool and from consumer reports, the final and best way to tell if your big auto insurance company provides personalized service is simply to call.

Call the company’s offices in your area or at their main headquarters and ask to speak with a representative. Write a list of questions you’d like to know about the company such as any special deals they have going on for new customers or whether they offer certain types of auto insurance.

The answers to these questions are important, but more important is the representative’s attitude and willingness to connect with you as a human being to make sure that you are satisfied.

Enter your zip code below and start comparing insurance quotes today! Our FREE comparison tool can help you make informed research and choose the best option for you!