Glenn Beck, who has declared on his Fox news that Barack Obama was a “racist” who harbors a “deep-seated hatred for white people,” has been causing many of the advertisers on that program to move their ad spots to other programs.
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GEICO, in particular, went public with their decision to have their ad time reallocated to shows other than his.
GEICO Quits Beck
“On Tuesday, August 4, GEICO instructed its ad buying service to redistribute its inventory of rotational spots on FOX-TV to their other network programs, exclusive of the Glenn Beck program,” said a spokesperson for GEICO Corporate Communications in an email to ColorOfChange.org. “As of August 4, GEICO no longer runs any paid advertising spots during Mr. Beck’s program.”
“We applaud GEICO and all of the other companies who have stepped forward to pull their ads from Glenn Beck,” said James Rucker, executive director of ColorOfChange.org. “Beck’s rhetoric is dangerous to the fabric of our democracy, and we are heartened that so many big companies feel the same way. We won’t stop here — we’re going to continue our fight to see that as many of Beck’s advertisers pull their support as possible.”
Personally, I’m pleased to see GEICO take such a firm stance on an issue like this. The frontpage of reddit.com and many other viral news sites have been buzzing about this, and I have no doubt it’s doing wonderful things for GEICO’s brand in the eyes of many consumers. Obviously, Glenn Beck fans will have a different point of view.
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